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A Message from Scott Plakon | Founder, Handwrite USA | Former Member, Florida House of Representatives…
For years on the campaign trail, I noticed how voters handle their mail. Shiny mailers by the dozens? Often tossed. Impersonal bulk mail sent to thousands of people with a printed bulk rate permit? Disregarded routinely. Mass emails? Ignored or deleted. Of course, some of these things are necessary as part of a winning campaign, but what about adding a highly personal touch that will win the hearts and minds of voters?
I noticed that anything that looked handwritten - especially with a real stamp - got opened first. Every time.
During my campaigns, handwritten voter contact became one of my most effective tools. It created goodwill, built personal connections, increased donor engagement, and helped me strengthen my base in ways that these other forms never could or will. Voters loved it! And they often wrote back to let me know.
Today, through Handwrite USA, I’ve taken that proven strategy and turned it into a scalable, affordable tool for
Republican candidates at all levels across Florida. And it works — exceptionally well.
When a voter sees a handwritten letter or message, they don’t think “campaign mail.” They think: “This must be personal.” That’s why industry data consistently shows:
Average Open Rates by Communication Method
Source Notes - Handwrite USA open-rate claims are based on reported averages from major
robotic-handwriting vendors (Handwrytten, Simply Noted, Postalgia), USPS direct-mail engagement studies, and political email
benchmark research (Mailchimp/Campaign
Monitor). Results vary by list quality and targeting.
When nearly every other communication channel in politics is saturated, handwritten mail cuts through the noise and gets read — even by voters who ignore everything else. If the envelope gets opened, your message gets delivered. If it doesn’t, nothing else matters.
What Handwrite USA Delivers – True Real Ink powered by AI-driven automation that mimics natural handwriting with variable letterforms, spacing, and slant so that each piece looks uniquely handwritten. Our robots write each letter, card or envelope with an actual bold blue ballpoint pen, stroke by stroke. Every piece reflects natural variation, human-like pen pressure with randomized use of multiple variations of each letter and the authenticity voters instantly recognize.
Full Mail Shop Service - We handle everything: robotic handwriting, printing, stamping (real stamps only), folding & inserting, USPS delivery. You get a finished, professional product ready to put results on the board.
What Candidates Gain - Whether you're a first-time candidate, seasoned legislator, or preparing for a difficult primary or general election, handwritten communication builds:
· Goodwill - Republican voters respond exceptionally well to authentic personal outreach.
· Name ID - People remember candidates who send handwritten notes - period.
· Donor Activation & Re-Activation - Handwritten mail increases donor response rates by 200–300% over standard printed letters.
· Volunteer & Supporter Loyalty - A handwritten thank-you note is something people save. A text message or email is something they can easily delete.
· Constituent Relationship Building - Birthday card programs, Christmas cards, community thank-yous, handwritten sticky notes — all personalized.
I used these exact strategies during my own campaigns, and they made a measurable difference. That’s why I built a company to make these tools available to other Republican incumbents and new candidates.
✔ Fundraising letters
✔ Voter persuasion (“why I’m running”)
✔ Early Vote / Vote-By-Mail chase
✔ Thank-you notes
✔ Donor reactivation programs
✔ Constituent goodwill touches
✔ Holiday and birthday card programs
✔ Event invitations
✔ Introductions in new voters and districts
✔ Closing appeal before voting…ask for the vote.
If you want voters to read your message, this is the most effective way to deliver it.
Since 2020, I’ve produced handwritten mail for dozens of Republican campaigns
I’ve seen firsthand how handwritten outreach shifts voter engagement and strengthens voter and donor
relationships. Call or text me on my cell at (407) 221-8452 or email me at splakon@gmail.com to find out how you can take advantage of this powerful technology as for as low as 59¢ per piece including postage.attention to detail.
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